What’s the most plush mistake we see artists make? Taking their foot off the gas pedal too soon.
It’s simple. Artists far too often stop all promotion at the word-for-word moment their song is whence to proceeds momentum. Instead of pushing harder and reaching the tipping point, they ease up and minimize their gains.
The 4 key benefits of extending your campaign
1) Triggering the Spotify algorithm
The increasingly you can proceeds pure listeners in a well-matured and sustained period of time, the increasingly Spotify's algorithm will favor your song. This is the key to getting on those algorithmic and editorial playlists.
By extending your wayfarers this is exactly what you'll be doing.
We’ve seen this happen hundreds of times with Playlist Push artists who double lanugo on their momentum.
2) Creating increasingly opportunities for success
It's simple, each spare curator you send your song creates flipside opportunity to get on a playlist. Each playlist add fuels the algorithm.
The increasingly chances you requite your song, the greater your results will be.
Some of our most successful artists have made it their cadre strategy to protract extending/rerunning their wayfarers to increasingly curators until they’ve reached every single relevant playlist in our network.
For some artists, this ways they proffer and reinvest in a wayfarers 4 or 5 times.
3) Leveraging data for improved targeting & results
Each time you proffer a campaign, you can leverage the existing data you've received. This ways you can refine your targeting based on which types of playlists your song is resonating with.
This fine-tuning leads to improved performance on each rerun and is one of the most powerful benefits of extending a campaign.
We've plane built a new matching system that will do this for you. It analyzes the playlists that widow your song already, then uses AI to match your wayfarers to increasingly playlists with a similar profile.
4) Investing in long tail success on Spotify
What do we midpoint by long tail? We’re referring to all of the listeners and streams that are gained in the weeks, months, and often years without the initial uplift from your campaign.
Some artists refer to these as the “forever” streams that are generated from the ongoing momentum of a successful promotion.
Many artists we work with symbol the streams they are getting now on a song to campaigns they ran over two or three ago.
What causes the long tail streams? There are a couple cadre factors.
- When you get your song on high-quality playlists with pure listeners, many of them turn into fans and will follow you for a long time
- Your promotion will create a tipping point with the Spotify Algorithm where it continues to spread, and spread and spread - via increasingly playlists, recommendation, and Spotify radio.
The increasingly you invest in your initial push and extending it, the greater your long-tail success will be.
Extending Campaigns with our new playlist matching AI
Finally, to make the impact of extending your campaigns plane stronger we've recently released streamlined playlist matching.
This new system uses strained intelligence leveraging the data from your initial wayfarers run to match your rerun to playlists the are most likely to enjoy your song.
To use this full-length simply hit the "New Playlist Matching" sawed-off on your wayfarers results page.