You’ve probably heard of musicians promoting songs on TikTok, but TikTok has proven itself a unconfined promotion platform for scrutinizingly every product.
In this article, I will explore the unique ways in which Spotify curators are promoting their playlists on TikTok, how this may be the most constructive way to grow your playlist pursuit and how you can promote your own music and playlist at the same time.
Make Sure Your Playlist Aesthetic is Dialed
The visuals you select for your playlist are scrutinizingly (or just as) important as the content inside your playlist. If you want people to follow your playlist, you want those who come wideness it to have an scrutinizingly visceral wits from looking at the playlist imbricate photo & title. You want to find a niche in your knowledge base.
For example - You could name your playlist “Oldies” or “60s love songs” but a much increasingly captivating title would be like the one below, “ old fashioned slow dancing with your soulmate”
As you can see in the video, the curator has picked a fitting image for the cover, and an imaginative title that’s far increasingly likely to vamp fans than a playlist with no imbricate and a wearisome title.
@solacerecords Hope u guys like this pop punk playlist we spent a lot of time curating ???? #poppunk #punkrock #grunge #playlist #spotify #spotifyplaylist ♬ original sound - ????????????????????????
In this example above, an interesting thing this curator did was include a short video unrelated to the playlist itself but in the same vibe as the playlist surpassing showing the playlist itself.
This can really help sell your playlist to an regulars on Tiktok since ultimately everything on the app is a series of photos/videos and sounds. The largest you are at resonating with a niche regulars on TikTok the increasingly the algorithm will reward you by showing your videos to increasingly people, and help grow your playlist followers.
But how well does it work?
Quite well actually! When digging into the data of these playlists, I found a significant correlation between the day a TikTok video well-nigh a playlist went viral and the value of followers the curator gained that day.
For example: Jessica Fox posted her Hot Girl Summer playlist on TikTok on April 15th and today it has well-nigh 20,000 views.
After checking out Chartmetric data we can see a significant increase in followers that occurred on that day, as well as increasingly followers, gained in subsequent days than surpassing the video was posted.
In a increasingly dramatic example, when Spotify Curator ‘The Weisest Band’ posted this TikTok well-nigh their playlist “purple” that got over half a million views, their playlist jumped from 7,600 on January 23rd to over 28,000 followers by January 27th.
@theweisestband trammels out purple if u want to finger like ur floating on a fREAKING CLOUD #playlistcurator #musictok ♬ The Winner Is - DeVotchKa & Mychael Danna
In her videos, she talks well-nigh having associative synesthesia (ability to socialize colors with sound and vis versa) which has gained a pursuit of nearly 100,000 people on TikTok and over 237,000 wideness her Spotify playlists.
So for some, it works very very well.
Are you a musician? This could work out pretty well for you
It is very rare, though not impossible, for an versifier to successfully promote their own music on TikTok. But they often need the help from either ‘influencers’ or they need some other talent they go viral for. Like musician Mïrändä with her Macarena dances
@miiirandamusic Bitches #fyp #foryoupage #foryou #macarena #macarenachallenge #dancechallenge #clubbing ♬ Largest - Valentino Khan & Wuki @miiirandamusic ❤️thanks for listening kiddos. It ways the world to me #originalsong #macarena #femalemusicproducer #SourPatchPrankFund ♬ Stay by Mïrändä - Mïrändä
If you like making playlists and they’re good, promoting them on TikTok could help uplift your followers overnight and help you proceeds rapport with your TikTok audience. A unconfined move for artists is to throw their own music into these playlists that they promote. You just have to be sure that your music is unquestionably a good fit and it’s well-turned well with music that fits the vibe of the playlist and the vibe of your own music at the same time. This is a unconfined technique to build data on Spotify's algorithm and to get your "Fans Also Like" section to resemble artists you want to be associated with, as well as uplift your monthly listeners.
Lastly, flipside goody of running ads to your playlist instead of your song is that once you reach 1,000 followers you will be eligible to become a curator on Playlist Push, monetize your playlist, and put those funds when into your music career.