Now that you’ve built a dedicated music website, you’ll want to round out your content with something that engages fans on a deeper level.
A blog is the perfect tool to fascinate fans and fellow musicians — and it will help with your website’s SEO if you’re frequently updating and adding awesome content to your site.
With blog posts dedicated to ideas and events that make your mind tick, you can foster a relationship with your fans and promote your music in a unique way. It may also be the perfect place for journalists to learn more about you ahead of an appearance on a podcast or magazine interview.
You might be wondering, what should musicians blog about? Let’s explore some topics that are exciting conversation starters for fans and industry alike.
1. Behind the lyrics
Behind every great song is a story. Whether your song is inspired by personal experience, an issue you care deeply about, current events, or a tale from the past, let your fans know what they’re singing along to or what they’re vibing with.
If your track is an instrumental, describe the feelings you were trying to capture with your delicate chord progressions or syncopated rhythms. With lyrics, it might be easier to dissect, so go a step further by explaining why it was important for you to get it out in sonic form.
2. Upcoming shows
Blog posts about your upcoming gigs are a great way to share more details about the venue and the artists you’re playing with. Whether you’re opening or headlining the show, putting a spotlight on the musicians you’re sharing the stage with is a great way to draw a crowd. And, if you’re playing a unique or historic venue, make it a main attraction in a blog post.
3. Music that inspires you
Whether it’s a local band, pals you’ve met on tour, or a billboard charting artist, it’s cool to let your fans know what is inspiring your style. You may have a taste in music that goes beyond your own genre. Surprise fans with what you’re listening to and how it inspires your own musical stylings or helps you get loose after an intense writing session.
4. Film and fiction
Speaking of other creatives who inspire your work, if you’re a big movie buff or you always have a good book in your hand, let your fans know what you dig outside of music. Bonus points if the film has an amazing score or soundtrack, or the novel has some incredible passages that help you take your lyrics to the next level.
5. Gear talk
Humbuckers or single coil? Tremolo bar or pedal? Let your fans know how you get your sound! You don’t have to share all your secrets, but if you’re looking to play with other musicians, teach future rockers, or record upcoming artists, posts about your rig could translate to future gigs.
If you have a home recording setup, a blog post is a great place to share your specs. Recording gear can be hard to navigate for even the most experienced musicians and your recommendations and journey could inspire your fans and fellow musicians.
6. Tour diary
Asking for a place to crash during the first song of your set is a very real part of the touring experience - so are gas station apples and quick-stop showers. Tour life also brings out some of the most positive aspects of being a musician — connecting with other bands, finding new fans, and the amazing inside jokes you and your band members share.
Let your fans in on your on-the-road experiences with a tour diary. Whether you want to share daily updates on a dedicated blog page, or sprinkle your tour diary in with your regular posts, posts dedicated to your touring life offer a glimpse into your life as a musician.
7. Merch releases
Band t-shirts are a hot commodity and look great with all sorts of accessories. If you’re planning to release new designs, unique items, or you’ve restocked a product, alert your fans in a blog post. You can even link to your store page for direct-to-fan sales!
Your fans care about your new releases and if you have crowdfunding set up for a new project, use your blog to bring attention to the latest offerings. Maybe you’re exchanging autographed prints, or limited edition merchandise, or a special mixtape for fans that contribute a certain amount toward your campaign. Add all the details in a few posts.
You can also take this opportunity to update your fans on the progress of your campaign and the music that is being made as a result! Crowdfunding is a community effort, so draw the community in with your exciting blog posts.
9. An issue you care about
Musicians have a powerful voice — use yours to talk about an important issue in your community, in your country, or around the world. If your fans are directly affected by the issue, they’ll appreciate being seen and heard by an artist they admire. If your fans aren’t aware of the issue, this could open up an incredible dialogue and encourage them to take action.
Take your music website to the next level with posts that let your fans in on the inner-workings of your artistic mind. You can create a blog dedicated to just one topic, or mix and match as your life unfolds. Adding a blog feature to your website creates a dedicated space for your thoughts, which can come in handy in a time when social media timelines are temporary.